Location
Shanghai
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Job Description
About Us
L.E.K. Consulting is a premier global strategy consulting firm that partners with clients to solve their most critical business challenges and deliver high-impact outcomes. We bring deep industry expertise and rigorous, evidence-based insight to global corporations, growth companies and private equity investors, helping them turn strategy into action.
How do we deliver impact? It’s the people. We hire exceptional individuals and invest in their growth through hands-on client work, close collaboration and a culture of ownership, inclusion and continuous learning. Across every level, curiosity unites us and challenge excites us. Founded more than 40 years ago, L.E.K. employs more than 2,200 professionals worldwide and is consistently recognized as one of the industry's best firms to work for. For more information, visit lek.com.
Overview of Role
The Marketing Coordinator is a crucial member of the marketing team at L.E.K. Consulting. The team is based in Shanghai and provides support to the leadership team in Asia Healthcare practice.
The Marketing Coordinator will be responsible for coordination efforts and administration support, to enable the team to implement marketing campaigns for Asia Healthcare practice leadership team.
The role will support various marketing functions for the above-mentioned sectors, with exposure to a full marketing content development pipeline—from implementing marketing campaigns to targeted email campaigns, through to social media engagement initiation, video production, and IP generation. The individual in this role will gain exposure to a holistic B2B marketing set-up, at a fast-moving and international company.
Specific Responsibilities
Develop, manage, and support production and delivery of marketing collateral
Support content generation (social media copy, blogs, infographics, articles, etc.)
Collaborate with the design department to produce marketing materials (design collateral, videos, infographics etc.)
Lead bilingual content drafting for all WeChat social posts across various content types including EI, press release, event promotions, infographics and videos etc.
Developing and sending email campaigns and newsletters
Developing/keeping updated standard credentials
Managing and updating contact lists in CRM systems
Researching and supporting planning for events, webinars, client development initiatives, business presentations
Timely campaign performance measurement, analytics, and tracking using both in-house tools and online platforms
Coordinate and collaborate with L.E.K.’s global digital marketing team, and, as appropriate, with colleagues in other regions
Ideate and present new initiatives that the team can execute to optimize marketing activities and achieve goals
Updating skills and industry knowledge by participating in trainings, research, reading business/trade publications
Role requirements
Excellent oral and written Chinese and English communication skills
Strong capabilities in Excel, PowerPoint, design, and AI tools, with an aptitude for learning
Experience with WeChat content drafting and posting
Strong quantitative capabilities and facility with data-driven analytics
Comfort with ambiguity, a fast-paced business environment
Bachelor’s degree or equivalent
Excellent academic and/or professional record
Internship or work experience in a related field, with a focus on marketing/communications
Previous experience in a marketing and communications role is an advantage
Familiarity with Customer Relationship Management (CRM) systems, analytical platforms (Google Analytics, Tableau) are preferred
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