1. Luxury Retail Operations
You will set the benchmark for operational excellence across our retail portfolio.
Partner & Mall Ecosystem: Cultivate strategic, collaborative relationships with operational partners and premier mall landlords to ensure seamless daily operations, optimal staffing, and strict adherence to luxury service protocols.
Precision Management: Oversee every detail of the in-store environment, including product coordination, hospitality service flow, and facilities management, ensuring our spaces consistently operate at the highest standard.
2. Client Experience Management
You will design and uphold a seamless, unforgettable journey for our clients, both offline and online.
Omnichannel Orchestration: Collaborate with key stakeholders (CRM, Digital, PCRM) to map and execute a flawless client journey that honours the brand’s 200-year heritage across all channels.
Flagship Stewardship: Act as the final gatekeeper for visual merchandising, POSM, and ambiance, ensuring flawless execution aligned with global brand guidelines.
3. Retail Marketing & Brand Activations
You will position The Macallan as China’s definitive luxury whisky destination through high-impact, culturally resonant activations.
Activation Strategy: Conceptualize and execute a dynamic calendar of retail marketing activations across all outlets.
4. Client Development & Strategic Partnerships
You will drive commercial success by recruiting the right clients and forging the right alliances.
HNWI Engagement: Work in lockstep with the PCRM team to identify and attract High-Net-Worth Individuals.
DTC Optimization: Maximize the performance of Direct-to-Consumer channels by strategically allocating marketing resources to upgrade client engagement and drive conversion.
5. Expansion & Stakeholder Management
You will be the driving force behind the brand’s physical expansion and the central hub for cross-functional collaboration.
Market Expansion: Lead retail development initiatives for new city entries.
