Location Guangzhou, Guangdong, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ003015 Job Type Full Time
Job Description:
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Lead total brand campaign banner landing and customer maximization, including 360°media/social/instore/celebrity/event planning and execution.
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Responsible for total brand Daojia/O&O delivery and responsible for channel business planning and engagement.
- Lead channel DPSM intervention and execution, SRE tracking and KBD analysis.
Qualification Required:
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Strong leadership and ownership to think, act, and plan as business owner.
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Passionate about brand building, has strong interest in BIG (brand building/innovation/GTM) skillset acquisition.
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Solid understanding of channel and category KBD, as well as customer and shopper insights. Good at storytelling and customer sell in.
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Strong interpersonal and collaboration skill to work well with internal and external parties.
