Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Apple’s worldwide Retail Engagement, Marketing and Merchandising (REMM) team creates and delivers programs, campaigns, initiatives, and experiences that help Apple Retail’s customers and teams discover, buy, and go further with Apple products and services. These efforts increase awareness, drive conversion, and grow affinity for Apple.
This is a rare opportunity to lead a truly integrated Content Studio in one of the world's most dynamic creative markets. As the Content Studio Lead for REMM China, you will build and run an in-house production unit from the ground up - setting the creative vision, defining workflows, and leading a multidisciplinary team to produce platform-native content at China speed and scale. If you are a proven creative and production leader who lives and breathes social culture, knows how to build high-performing teams, and thrives in an environment where craft and commerce are equally valued, we want to hear from you.
Description
We are looking for an exceptional leader to head our Retail Content Studio - a fully integrated in-house production unit responsible for conceiving, making, and delivering high-quality digital content across social and retail platforms. This is a senior general management role that sits at the intersection of creative ambition and production rigour, equivalent in scope and seniority to running a leading content studio or creative production company.
The Content Studio Lead will own the end-to-end creative and production output of the studio, setting the standard for quality, velocity, and cultural relevance across everything we make. You will lead a multidisciplinary team of Creatives, Integrated Producers, and Business Affairs professionals - building a culture where craft, speed, and regionally relevant storytelling coexist and come together to represent Apple Retail.","responsibilities":"Creative & Editorial Leadership: Set the creative vision and quality standard for the studio - leading with a clear, confident point of view across all formats and disciplines. Champion a platform-native, culturally resonant creative voice that is distinctly local while remaining true to Apple Retail's global brand identity. Infuse China's latest social and cultural trends into every creative decision
Strategy & Brief Partnership: Partner actively with the Strategy and Content Planning function to ensure every brief is strategically sound before creative development begins. Translate strategic intent into creative opportunity - contributing a strong production and format perspective to upstream planning decisions.
Production & Operations: Own the studio's end-to-end output - from brief intake through production, post, and delivery - with full accountability for quality, timeliness, and budget. Build scalable production workflows and manage the Local Agency Partner network with the same rigour applied to the internal team.
Team Leadership & Culture: Build and sustain a high-performance studio culture where creative excellence, cross-disciplinary collaboration, and mutual accountability are the norm. Attract, develop, and retain exceptional talent - and act as the senior face of the studio to stakeholders across Apple.
Platform & Market Expertise: Serve as the studio's authority on China's social and commerce platform ecosystem, translating platform knowledge into actionable creative strategy. Champion a "made in China, for China" philosophy - leveraging local talent, methods, and cultural insight to maximise authenticity and efficiency.
Growth & Scale: Lead with a builder's mindset - continuously evolving the studio's capabilities and contributing to a content model designed to scale across APAC over time.
Preferred Qualifications
Demonstrated expertise in China's social media landscape: platform mechanics, audience behaviour, content trends, and monetisation.
Outstanding creative instincts - a clear and confident point of view on what great looks like, and the ability to articulate and defend it.
Strong operational and commercial acumen - able to run a studio like a business without losing the creative soul.
Exceptional communicator and collaborator, equally effective with creative teams, cross-functional partners, and senior stakeholders.
Deep cultural literacy - a genuine understanding of what moves Chinese audiences, brought into every creative decision.
Experienced working within a matrixed organisation - comfortable navigating dual reporting lines and aligning across global and regional leadership simultaneously.
Ability to operate with pace and ambiguity in a fast-moving, high-growth environment.
Entrepreneurial in spirit - a builder who sees an evolving brief as an opportunity, not a constraint.
Inclusive, empowering leadership style that makes the people around them better and creates the conditions for a team to do their best work.
Genuine passion for content, craft, and the art of making - at any budget, at any scale.
Minimum Qualifications
12+ years of experience in creative, content, or production leadership - spanning agency and/or in-house studio environments.
Proven track record running a creative studio, production company, or agency at a senior leadership level - General Manager, Head of Studio, or equivalent - with direct accountability for team performance, creative output, and operational delivery.
Deep experience producing social content at scale, across a range of formats, budgets, and timelines.
Demonstrated expertise managing external agency or production partners - including briefing, quality management, and commercial oversight.
Experience managing and developing large, multidisciplinary creative and production teams.
Solid understanding of production finance, Business Affairs, and commercial management.
