Position Type
Full Time
Career area
Marketing
Location
Tower 1, LiNa Building, No. 99, Shanghai, Shanghai 201703, China
Job ID
R-87285
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
Position Summary
As part of the Region Retail Marketing leadership team, you will lead the retail marketing strategy, community ecosystem, and EKIN activation across GSH and East & South China.
You will manage a team of approximately 10 employees through two supervisors, driving retail marketing excellence, athlete engagement, community growth, and marketplace impact at scale.
Key Responsibilities
Retail Marketing Leadership
Develop and execute regional retail marketing strategies aligned with seasonal Region Marketing priorities.
Drive consumer experiences across running, fitness and basketball ecosystems.
Establish scalable frameworks, toolkits and operational standards across the marketplace.
Community & Consumer Strategy
Build long-term community growth strategies across key cities.
Lead member engagement programs that connect consumers to sport for life.
Identify opportunities to expand athlete and member ecosystems.
Team Leadership
Lead and develop a team of approximately 10 employees through two supervisors.
Build organizational capability, succession planning and talent development strategies.
Foster a high-performance and collaborative team culture.
Marketplace Influence
Serve as the primary retail marketing partner for Region Marketing, Geo EKIN and Marketplace leadership teams.
Align cross-functional resources to maximize seasonal business opportunities.
Influence marketplace and store strategies through consumer and community insights.
Operational Excellence
Manage annual planning, budgeting and resource allocation.
Establish KPIs and success metrics across community engagement, athlete education and retail marketing initiatives.
Drive process improvements and scalable solutions across the region.
Qualifications
Experience
7-10+ years of experience in Retail Marketing, Brand Marketing, Consumer Marketing or Sports Marketing.
Experience leading multiple cities, regions or large-scale marketing programs.
Experience managing people and developing managers/supervisors.
Leadership
Proven ability to lead teams through leaders.
Strong stakeholder management and influencing skills.
Ability to operate effectively in a complex matrix organization.
Skills
Strategic planning and business acumen.
Strong project and budget management capability.
Fluent English communication (written and spoken).
Passion
Deep passion for sports, culture, community building and athlete engagement.
Strong understanding of consumer behavior and retail environments.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
What You Can Expect
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
