Role Overview
Take the lead in unlocking growth potential for both new and existing customers across the Greater China and Hong Kong markets. As a Demand Generation Representative (DGR), you will be a key driver in shaping how modern organizations adopt and scale on cloud infrastructure. This high-impact role focuses on identifying, qualifying, and converting commercial opportunities into active cloud adopters through structured outbound prospecting and inbound lead qualification.
About the Team
The Demand Generation team serves as the pipeline and talent engine within our Global Sales organization. We specialize in top-of-funnel pipeline creation across diverse customer segments—from digital-native startups to established enterprises. As a DGR, you will own territory research, contact sourcing, and discovery to fuel pipeline growth. You will collaborate closely with Field Account Managers, Solutions Architects, and Partner Development Managers to uncover high-value use cases and accelerate cloud adoption.
Key Responsibilities
- Pipeline & Opportunity Generation: Achieve core input and output targets, including contact sourcing, outbound call volumes, completed discovery meetings, and qualified sales opportunities.
- Outbound & Inbound Execution: Drive net-new customer acquisition via one-to-one account-based sequences, multi-touch campaigns, and rapid qualification of inbound leads from marketing and partner channels.
- Discovery & Qualification: Conduct consultative discovery to map customer business objectives, current IT architectures, and migration readiness before orchestrating smooth handoffs to account teams.
- Territory & Account Expansion: Analyze territory whitespaces to increase product breadth and cloud consumption across existing accounts.
- Cross-Functional Collaboration: Partner with sales leaders, technical specialists, and regional channel partners to execute cohesive go-to-market strategies.
- CRM & Data Hygiene: Maintain clean records of customer interactions, sales stages, and pipeline metrics in Salesforce and self-service analytics tools.
Basic Qualifications
- 3+ years of professional experience in technology sales, business development, or demand generation.
- Demonstrated track record of prospecting, qualifying, and pipeline generation across China and Hong Kong.
- Fluency in spoken and written Cantonese, English, and Mandarin to engage cross-border stakeholders and clients across China and Hong Kong.
- Proven history of meeting or exceeding activity metrics and revenue pipeline targets.
- Bachelor’s degree in Business, Computer Science, Engineering, or equivalent practical experience.
Preferred Qualifications
- Prior experience selling B2B Cloud (IaaS/PaaS), enterprise SaaS, or software infrastructure solutions.
- Proficiency with enterprise CRMs (e.g., Salesforce) and prospecting tools (e.g., LinkedIn Sales Navigator, Outreach, Boost).
- Deep understanding of full-funnel lead lifecycles (MQL → SQL → SQO) and account qualification frameworks.
- Experience engaging C-level executives, technical stakeholders (CTO/VP Eng), and line-of-business leaders.
- Familiarity with the regional partner and cloud channel ecosystem across Greater China.
Job Type: Full-time
Work Location: Remote
