- Develop and execute product line strategy to support sales growth, profitability, and long-term portfolio health of the business:
o Identify product line priorities and critical initiatives required to deliver annual objectives
o Support planning processes including annual product line plans, long-range planning, and budget (Green book and Black book) inputs
o Understand and manage key profit and loss drivers for the product line
o Build business cases for new product opportunities, special requests, and portfolio decisions, including financial implications and pricing requirements
- Translate market and customer insight into action:
o Understand downstream market requirements, customer needs, and competitive dynamics to drive product decisions and lifecycle planning
o Articulate compelling value propositions, product positioning, and basis of competition
o Interpret customer needs and provide key input/decision for capacity planning through forecasting and demand management process
o Partner with commercial teams to support segmentation, prioritization, and product-level customer strategy
- Lead through cross-functional influence:
o Work closely with cross-functional partners across Development, Product Engineering, Applications Engineering, Manufacturing, Quality, Finance, Marketing, and Sales
- Manage the product line through the lifecycle:
o Guide the product line through stages of innovation, commercialization, and lifecycle management
o Collect voice of customer feedback regarding new products and services and product changes/upgrades
o Identify opportunities to reduce complexity, improve margins, and support cost reduction
o Lead or support end-of-life and obsolescence decisions to maximize value through the full product lifecycle
o Support pricing strategy and related commercial decision-making
o Provide product line tools and materials that enable effective execution by customer-facing teams
- Support strong communication and execution
o Create and maintain positioning materials, value proposition content, and other sales tools
o Support internal and external communication efforts related to product changes, launches, and product line messaging
o Partner with legal and sales teams on supply agreement inputs and product-related commercial terms
o Provide clear communication and training on product changes, new offerings, and lifecycle decisions
