Brands and Product Communication (Van)

Mercedes-Benz Group AG -
北京市

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职位详情

5 小时前

完整职位描述

Tätigkeitsbereich:Marketing / Vertrieb / Kommunikation

Fachabteilung:Product & Technology Communication

Gesellschaft:Beijing Mercedes-Benz Sales Service Co., Ltd.

Standort:Mercedes-Benz Sales Service Co., Ltd., Beijing

Startdatum:sofort

Veröffentlichungsdatum:06.08.2026

Stellennummer:BEI00000UT

Arbeitszeit:Vollzeit

Aufgaben

Task Description

Branding communication:

Product communication planning for Van
Cross branding communications with HQ marketing team and strategic partners
Work with creative agency to ensure effective design, production, quality assurance
Serve as a creative storyteller to build the awareness of our value proposition and increase demand for our business through content creation

Product Communication Projects:

Independently responsible for sub branding product line
Constantly looking for innovative communication strategies
Media landscape/competition analysis
Press materials preparation
Press fleet car management
Coordination with internal parties to facilitate all processes
Clearly brief agency on job tasks and develop execution plans
Manage projects and report to line manager responsively
Ensure optimal coverage and positive media feedback for each project

Press Event Planning and Execution:

Define communication and media strategy for press event
Implement and execute event as project manager
Proof-read and approve all press materials
On-site event management, must ensure flawless execution
Work with internal parties and external vendors to make sure smooth run of the events
Define and fabricate media messages to convince public on product advantages
Carefully select media to attend events considering both cost-effectiveness and maximizing media voice
Update and report to line manager in a timely manner
Requires responsive and wise decision making ability
Report development and follow-ups

Media Strategy and Planning

Contribute to strategic planning of media communication
Draft yearly media communication plan
Brief PR agency to work out a yearly retainer program
Execute retainer project on yearly basis
Report and update reporting manager on important issues
Daily monitoring on industry news, and updating plans
Monitor potential issues and effectively handle media crisis
Constantly look out for media opportunities and long term partnership

Qualifikationen

Skills –general skills, personality traits

The ideal candidate is comfortable producing in varied environments can tackle multiple projects at once and is able to handle pressure while still producing high-quality work.
Fluent in English speaking and writing
Excellent in MS Office applications

Functionality Skills – Process and technical skills

Strong capability in product storytelling, translating technical features into user-relevant communication
Deep understanding of digital and social media content (e.g. WeChat, Weibo, Redbook, short video platforms)
Solid GTM and campaign orchestration capability, with an understanding of communication consistency across touchpoints
Project management skills with ability to manage agencies and multiple parallel workstreams
Good sensibility for visual and editorial content quality

Experience and education

University degree
5–8 years of experience in branding, content, product communication or related fields
Experience in automotive, technology companies or media is strongly preferred

Management and leadership skills

Strong interpersonal and cross-functional collaboration skills
Structured thinking with the ability to distill complex topics into clear communication
Good judgement in balancing different stakeholder perspectives
High level of ownership and accountability
Solid presentation and communication skills

Benefits

Mitarbeiter Events

Flexible Arbeitszeit möglich

Hybrides Arbeiten möglich

Gesundheitsmaßnahmen

Mobilitätsangebote

Mitarbeiterrabatte möglich

Gute Anbindung

Barrierefreiheit

Kontakt Beijing Mercedes-Benz Sales Service Co., Ltd.

Daimler Tower, 8 Wangjing Street,100102 BeijingDetails zum Standort

Career BMBS E-Mail: [email protected]

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