Become part of the Converse Team
Converse is a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after — bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team. We challenge and disrupt conventions to serve creators across generations. We are rewriting the rules and reigniting love for Converse for the next 120 years.
The Role
This is a pivotal role within the Converse China Brand Marketing team, responsible for leading the development and execution of seasonal Sportswear initiatives that strengthen brand equity, drive consumer demand, and build meaningful connections with creators and communities.
The role partners closely with cross-functional teams to elevate brand building and ensure a multidimensional, relevant, and consistent brand voice through innovative and disruptive marketing approaches. This individual will lead key marketing initiatives and collaborate across merchandising, marketplace, and operations to develop consumer-centric concepts with strong local relevance.
The role will also oversee brand planning and operations, including the end-to-end gameplan, annual budgeting, and budget management.
Key Responsibilities
Lead seasonal brand plans from strategic development and planning through brief, assets development, execution, ensuring delivery against brand equity objectives and business growth targets thru creative and disruptive approach
The Ideal Candidate
Strong leadership capability, with the ability to lead go-to-market processes in partnership with communications, brand creative, influencer, digital, and retail marketing teams to deliver impactful annual and seasonal brand and product campaigns.
Analytical and strategic capability: Strong understanding of consumer insights, segmentation, competitive intelligence, industry trends, and market dynamics. Ability to manage brand concept mapping, maintain visibility into forecasts and revenue performance, and evaluate the effectiveness of brand marketing initiatives.
Excellent interpersonal and written and verbal communication skills, with a proven ability to build strong relationships with internal and external stakeholders. Agile and adaptable, with the ability to lead through change and align teams around shared objectives.
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.
