At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Marketing Manager – China will lead the development and execution of localized marketing strategies to support YETI’s commercial expansion in China through a distributor model. This role is responsible for driving brand awareness, consumer engagement, and revenue growth by delivering impactful, insight-led campaigns across digital and omnichannel environments.
Operating with a high degree of autonomy, the role will act as the key marketing partner to the distributor, ensuring brand consistency while adapting global strategies to China’s unique consumer behaviors, platforms, and technology ecosystems.
This role is critical to establishing and scaling YETI’s presence in China—one of the most complex and dynamic consumer markets globally. Success will require a balance of global brand stewardship and local market agility, with the ability to translate strategy into execution through strong distributor partnership.
Brand Building & Market Development
Digital & Consumer Ecosystem Expertise
Develop and execute marketing strategies across China’s digital platforms (e.g. WeChat, Tmall, Douyin, RED/Xiaohongshu)
Campaign Management & Execution
Own end-to-end campaign execution including briefing, content development, activation, and optimization
Performance Tracking & Optimization
Distributor Partnership & Stakeholder Management
Qualifications & Experience
Proven track record in digital-first marketing, preferably within consumer, lifestyle, or premium brands
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [email protected].
