The most inspiring skincare brand, fresh harnesses nature’s potency from around the world to awaken senses and transform skin. Placing sensoriality at the heart of performance, fresh creates multi-sensorial indulgences that feel as good as they work. The brand was founded as a shop in 1991 by Lev Glazman and Alina Roytberg, creative visionaries driven by their curiosity about natural time-honored remedies and extraordinary experiences for the skin. An LVMH Maison since 2000, fresh today is a global company based in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. The brand is committed to nurturing the skin of the earth for a thriving, harmonious world that is forever fresh .
