Overview:
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities:
Position Overview
Drive marketing communications and campaign execution for a high-tech B2B brand, covering brand communications, PR, campaign and digital marketing. This role requires the ability to independently deliver marketing activities, ensure clear messaging, and maintain a focus on execution quality and measurable outcomes.
Key Responsibilities
Brand, PR & Industry Influence
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Deliver clear and consistent brand messaging across all marketing materials
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Support and execute PR initiatives, including press releases, media materials, and industry communications
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Contribute to building visibility through industry events, media engagement, and thought leadership content
Digital Marketing & Lead Generation
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Execute digital marketing activities across social media, website, and email channels
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Develop content that drives audience engagement and lead generation
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Track content performance and improve effectiveness based on results
Campaign Execution & Tracking
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Execute integrated campaigns including product promotions, events, and digital initiatives
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Ensure consistent messaging and high-quality delivery across all touchpoints
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Track campaign performance, summarize outcomes, and provide improvement insights
Cross-functional Communication
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Work with product marketing, sales, and global teams to align communication with business priorities
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Consolidate inputs into clear and complete communication outputs
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Drive marketing initiatives forward with clear ownership of deliverables
Qualifications:
Qualifications
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Bachelor’s degree or above in Electronic Engineering, Communications, Marketing or related field.
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Around 5+ years of experience in marketing communications or integrated marketing
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Experience in B2B and high-tech or enterprise-focused environments preferred
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Hands-on experience executing multi-channel marketing campaigns
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Strong writing and structured communication skills
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Ability to independently manage tasks and multiple priorities
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Strong stakeholder communication skills
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Fluent in Chinese and English
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
