Location Guangzhou, Guangdong, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ003082 Job Type Full Time
Overall Job Description:
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Lead annual media master plan development-based media Objective &Strategy
- develop master plan based on aligned KPI and budget
- monthly tracking and adjust media budget via finance forecast window
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Lead monthly buying brief development
- -create media buying brief to Mediatools based on monthly window
- prepare all materials ensure campaign start on time
- develop campaign brief and work with AOR/BO to define the right vendor
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Lead media execution excellence
- ensure media plan is well executed based on timeline and KPI
- closely monitoring campaign delivery status, get support from BO for any delivery issue
- ensure stewardship compliance
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By media format optimization to improve media efficiency
- by media platform buying model optimization
- Optimize digital effectiveness and efficiency via P&G in-house digital planning tool
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Lead Emedia - outsite media (Unidesk, JD direct buy, JD smart, etc) End to End planning
- Mix recommendation, by content optimization
- work with TP/buying agency on buying execution
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Thought leadership on integrated “one-media” at a scaled and synergized way, link media performance across imedia, social, performance media directly to penetration/ user sufficiency/ search volume
- design learning plan and execute with excellence
- analytic on one media performance tracking system follow guidance from capability team and technical team
Qualification Required:
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1. 4 years+ experience in media plan and execution either from FMCG or from media agency.
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Strong knowledge of medial space and is able to integrate various platform thinking seamlessly.
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Strong analytical skills, attention to details and numerical accuracy
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Able to lead day-to-day media operations with media agencies and internal stakeholders
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Able to manage multiple internal client and operate in fast moving environment
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Has experience on Ecom media and social planing is preferable
