- Strategic Planning & Business Leadership:
You will be entrusted with the end-to-end management and strategic growth of the Away-From-Home channel.
- You will have complete responsibility for the financial performance, achieving revenue and profit targets.
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You will be tasked with executing the annual business plan and translating high-level channel strategy into actionable initiatives.
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You will focus on driving growth within focused AFH customers, Coffee/Tea Chains, Quick Service Restaurants (QSR), Travel (Airline, Train, hotel), and branded partnership for Away-From-Home Channels.
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Portfolio Expansion & Customer Solutions:
You will own the growth of our portfolio through deep customer collaboration and solution-oriented approaches. You will:
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You champion the "Lotus Biscoff inside" strategy by working directly with key accounts to integrate our product portfolio into their core menu and operational framework.
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You will build tailored business solutions—from product co-creation and culinary assistance to operational integration—ensuring comprehensive partnership success.
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Ultimately, you drive the key business outcomes of increased basket penetration and significant revenue growth.
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Key Account & Segment Management:
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You own and strengthen commercial relationships with prioritized Away-From-Home end customers, with a primary focus on Quick Service Restaurants (QSR), Bakery & Deserts, Coffee/Tea Chains, Travel (Airline & Train), and branded partnership.
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You will manage distributors to ensure seamless on-time, in-full delivery, accurate invoicing, and operational excellence.
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Ensure flawless execution of the Customer Business Plan, building a perfect Lotus Biscoff 1P with coffee moment and/or Lotus Biscoff inside experience for customers and consumers.
- Responsible for the sales forecast by customer, brand, and SKU, working closely with logistics and the distributor to ensure a solid demand planning process that aligns with business goals.
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Cross-Functional Collaboration：
The AFH Manager will closely co-operate with the Category Development Team in China and Asia as well as global AFH team to ensure that all business is done in line with our brand guidelines.
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You partner with the Category Development Team and the global AFH team to guarantee all initiatives are fully aligned with our brand strategy.
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You will leverage resources from across the organization by collaborating with all relevant functions to ensure comprehensive and sustainable business development.
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You will serve as a key liaison, connecting with the Global Brand & Customer Development department at headquarters in Belgium and with international colleagues to share best practices and drive global alignment.
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Performance Monitoring & Reporting:
The AFH Manager will conduct regularly review channel and customer performance against financial and strategic targets.
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You perform regular analyses of AFH customer and distributor to track performance by daily / monthly /quarterly via various sales reports.
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You will provide timely insights and recommend corrective actions to senior management to ensure all P&L objectives are met or exceeded.
