Summary:
A member of ADM’s Global Communications team, the Brand Experience Manager will be responsible for delivering memorable brand experiences efficiently, effectively, on-time and within budget.
The ideal candidate will be a highly skilled, collaborative and enthusiastic individual who has several years of experience in planning large-, medium- and small-scale events with multiple stakeholders within a highly matrixed organization; working collaboratively with internal clients; strategically managing vendor relationships; leading and managing communications with event stakeholders and attendees.
Supporting the strategy, planning and execution for large-scale multi-customer events and trade shows, ribbon cuttings, and developing standardized toolkits for small to mid-scale events, this individual collaborates with colleagues across ADM as well as agency partners to dramatize the value that ADM brings to our customers and the world.
This role requires a professional who is confident communicating with senior stakeholders, able to clearly structure information, manage expectations, and drive alignment in complex, cross-functional environments.
Job Responsibilities:-
Drive implementation of ADM’s global brand experience standards and playbook for experience strategy, design, messaging and planning across Communications, Marketing and more.
- Own the full event lifecycle — from discovery and design through development, delivery, and post-event analysis
- Operate with a high level of urgency, ownership, and accountability — taking initiative, anticipating needs, and addressing issues early rather than reacting late.
-
Act as a primary point of contact for event stakeholders (e.g. Marketing, Sales, R&D, Marketing Communication) and partners, across the organization, related to the development and execution of events.
-
Manage and align with senior stakeholders across Marketing, Commercial, and Communications, ensuring clear expectations, timely updates, and professional handling of feedback and decisions.
-
Plan and execute a range of assigned corporate events, B2B trade shows, ribbon cuttings, small trade shows, and more, including: space/venue selection, lead retrieval/KPI management, coordination of logistics, catering, marketing collateral, accommodations, etc.
-
Examples included: VIV Asia, Food Ingredients China, China International Import Expo, Pet Fair Asia
-
Clearly and transparently manage project timelines and responsibilities – flagging to other team members or manager if deadlines/timelines are going to run behind.
-
Serve as a connector and collaborator across regions, teams and businesses – sharing with and learning from global counterparts in Global Communications, Marketing and other corporate or business teams.
-
Efficiently and transparently manage budgets and expenses for events.
-
Support the use of standardized systems and processes to increase departmental efficiencies and assess the impact of all events.
-
Support the management of relationships with outside agency partners — managing projects and workload, facilitating payments, tracking timelines, etc.
-
Lead the development of activity briefs, KPI tracking, reporting and debriefs for assigned events.
-
Partner with senior team members, while independently driving assigned initiatives and continuously developing within the role.
-
Conduct site visits and other research to prepare event proposals.
-
Support the annual planning and budgeting process.
-
Stay up-to-date with best in class in-person, hybrid and digital technology event engagement trends.
