Your mission is to shape and articulate a compelling product vision and long-term strategy for On’s omni-channel digital consumer experiences in China.
You will serve as the center of consumer, digital experience, technology, and project management, owning how our products attract, engage, and retain customers across all commercial channels — Retail, Wholesale, Local DTC (WeChat), and China Marketplaces — ensuring experiences are premium, locally relevant, and globally scalable.
As the strategic owner of the China customer product portfolio, you will define how data, personalization, and seamless cross-channel journeys come together to drive customer satisfaction, loyalty, and commercial growth. You will guide the evolution and integration of both global platforms and locally built capabilities, ensuring a seamless, end-to-end customer journey across offline and online touchpoints, with a core focus on WeChat Miniprogram and China Digital Marketplaces.
A core part of your mission is to elevate Digital Product in China to a true strategic partnership — deeply understanding customer and business needs, shaping direction early, and co-owning outcomes with Technology and Commercial leadership.
You will serve as a key connector between China and the global organization, turning local insights into global advantage and helping build a world-class, interconnected digital experience that fuels On’s growth in China and beyond. Define Product Vision & Strategy: Shape and articulate a compelling product vision and long-term strategy for customer experiences in China, aligned with On’s global brand, commercial goals, and technology strategy. Translate complex market dynamics, customer insights, and business priorities into clear product principles and actionable roadmaps. Lead Omni-Channel Customer Experiences Own the end-to-end product experience across Retail, Wholesale, Local DTC (WeChat), and China Marketplaces. Ensure a connected, cohesive, premium, and locally relevant experience across all touchpoints while enabling global scalability. Drive Roadmap Ownership & Execution Lead the development, prioritization, and execution of product roadmaps, balancing speed, quality, and long-term value together with your tech counterpart. Partner closely with Engineering, Design, Data, and Commercial leaders to ensure high-quality, predictable delivery of strategic initiatives. Champion Customer & Market Insights Promote a deep understanding of Chinese customer behaviors, expectations, and journeys, ensuring insights are consistently reflected in product decisions. Embed customer discovery, research, and validation into how teams work. Inspire & Develop High-Performing Teams Build, mentor, and empower a high-performing product organization in China. Foster a culture of ownership, collaboration, and outcome-driven thinking, enabling teams to do their best work. Foster Innovation & Continuous Improvement Encourage experimentation and learning to evolve customer experiences, personalization, and engagement models. Partner with Tech and Data leaders to leverage modern technologies and AI-driven capabilities where they create meaningful customer and business impact. Leverage Data for Growth & Impact Establish a data-driven decision-making culture, defining success metrics tied to customer engagement, retention, and commercial performance. Use insights and experimentation to guide prioritization, justify investments, and continuously improve outcomes. Act as the China Product Voice Globally Represent China’s product needs and opportunities within the global organization. Share learnings and innovations from China to help influence global product strategy and platform evolution.
