Overview:
Lead Quaker Master Brand Equity + Core base business （HOT+CPD platforms） including innovation, communication, business planning and P&L management. Lead commercial calendar for base business, innovation development and launch, communication and campaign planning to support market share growth and P&L delivery.
Responsibilities:
Key Responsibilities/Tasks:
- Set China Quaker base business agenda, including PSP and AOP plans, commercial calendar and execution from media to shelf.
- Lead entire annual brand engagement communication platform SBP and AOP to drive total brand’s equity with sustainable and measurable growth (focus Q1 Q2 and Q4)
- Ensure successful execution of innovation projects within brand guardrails in region and local Commercial Units
- Partner with global team on key equity agenda while influencing for local relevance.
- Partner with CUs to align, influence and drive Quaker base business and equity agenda.
Qualifications:
Key Capabilities & Competencies
- Strong track record of delivering growth
- Expertise in setting and driving the base business agenda
- Strategic leadership and comfort with ambiguity
- Excellent Knowledge of Marketing processes and systems (Product / Brand Development, Consumer / Trade promotion, Advertising & Creative, Brand P & L Management, Value & Pricing Management, Trade Marketing, Packaging, Media Planning / Development)
- Strong communication and facilitation skills
- Ability to lead cross-functional team of senior leaders to aligned strategic priorities, requirements and trade-offs
- Strong communication and equity experience
