Location Guangzhou, Guangdong, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ003053 Job Type Full Time
Key Responsibilities:
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Develop and execute media strategies tailored based on business
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Plan, manage, and optimize multi-channel media campaigns to drive awareness and talkability
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Lead media planning and guide counterpart operation, including budget allocation, publisher mix, and performance tracking
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Own and grow brand presence on Douyin (DY) and Xiaohongshu (RED) through media co-op
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Collaborate with brand, comms, and IT teams to deliver high-performing campaigns
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Analyze campaign data and user behavior to continuously optimize performance
Requirements:
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3+ years of experience in digital marketing, media planning, or ABM-related roles
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Proven experience in media planning and campaign management across digital channels
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Hands-on experience with Douyin (DY) and Xiaohongshu (RED) marketing, including content strategy and platform mechanics
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Data-driven mindset with strong analytical and optimization skills
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Excellent communication and cross-functional collaboration abilities
Preferred Qualifications:
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Experience in social marketing or paid media optimization
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Familiarity with Yuntu/Lingxi/Juguang/Huahuo
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Experience working with Chinese digital ecosystems and platforms
