At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing & Sales Manager
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At ABB, we help important industries outrun - leaner and cleaner.
Every person here makes that happen. By rethinking, rewiring, and improving, we combine the world’s best minds and technologies to elevate performance to a whole new level.
Your Role and Responsibilities
- Design and implement integrated marketing and communication plans tailored to local customer needs, market dynamics, and stakeholder expectations. Ensure alignment with global strategies while driving measurable impact locally.
- Collaborate closely with local sales teams and other local stakeholders to activate product launches, deliver promotional activities, and customer engagement initiatives.
- Create and distribute high-quality content that appeals to target audiences. This includes developing press releases, articles, case studies, customer success stories, white papers, and industry insights that showcase ABB's technical expertise and market leadership.
- Build a comprehensive thought leadership program that showcases ABB’s expertise in China across key industry topics, elevating executive visibility and driving industry influence.
- Manage and optimize local digital channels and social media platforms. Oversee work provided by internal teams and external resources to ensure quality, consistency, and timely delivery of communication projects.
- Deliver internal communications that build engagement, reinforce corporate culture, and support organizational objectives.
- Monitor and report on local marketing KPIs, campaign performance metrics, and market insights to inform strategy adjustments. Use data-driven insights to continuously optimize marketing effectiveness and ROI.
- Ensure brand consistency and compliance with global communication guidelines.
- Lead, mentor and develop a team of professionals fostering a collaborative culture of excellence and continuous improvement.
Qualifications for the Role
- Bachelor’s degree or above, major in English, Marketing, Journalism and Communications
- More than 8 years’ experience in B2B Marketing and Communications in MNCs
- Hands-on experience in campaign management, events, content creation, and digital marketing channels
- Strong project management and organizational skills; ability to prioritize multiple initiatives and deliver under tight deadlines.
- Excellent communication skill, especially cross divisions, functions with local/global team.
- Customer-centric mindset with the ability to understand stakeholder needs and adapt messaging accordingly.
- Fluent in English & Mandarin.
What’s in it for you?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.
Benefits
ABB offers a full range of benefits to help you thrive at work and beyond.
More about us
The High power Division offers a comprehensive product portfolio of large AC motors and generators. The Division’s induction, synchronous and special design motors and synchronous generators power critical applications across industry, infrastructure and marine transportation. Combining the best available materials with superior technology, the large motors and generators are designed to operate efficiently and reliably, even for challenging processes or applications and to have low life cycle costs.
Call to Action
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
