Job Descriptions:
岗位描述:
Content Planning & Creation
内容策划与创作
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Plan and produce marketing content for automotive testing and certification services, including topics, scripts, creative direction, and PPT. design.
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负责汽车检测认证相关服务的传播内容策划，包括选题、脚本、创意方向、服务方案演示设计等。
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Interpret technical features into user scenarios, industry challenges, stories, and clear customer value propositions.
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将功能点、技术点转化为应用场景、行业问题、故事冲突和用户价值，输出高质量文案、视频脚本及案例文章。
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Independently handle video shooting and editing to ensure alignment with brand tone.
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独立完成视频拍摄与剪辑，确保内容符合品牌调性。
Content Operations & Distribution
内容运营与分发
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Build and maintain content libraries, case studies, and script templates; track trends on platforms such as WeChat Channel, Rednote, and Douyin to generate high-value and reusable materials.
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建设和维护内容素材库、案例库、脚本模板，关注视频号、小红书、抖音等平台趋势，形成可复用的高表现素材。
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Optimize multi-platform distribution strategies (timing, tags, engagement tactics); manage accounts and communities to strengthen user interaction and loyalty.
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优化多平台分发策略（发布时间、标签、互动话术），管理账号与社群，提升粉丝粘性。
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Monitor industry trends and competitors to develop content strategies supporting marketing campaigns.
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跟踪行业热点与竞品动态，制定内容策略，为市场营销活动提供配套支持。
Data-Driven Optimization
数据驱动与优化
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Analyze campaign data to identify effective content methodology, generate adapted versions, and drive rapid testing, iteration, and improvement.
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基于投放数据拆解有效素材方法论，持续产出变体并推动快速测试、上线、复盘和迭代。
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Track key metrics (views, likes, inquiries), produce regular review reports, and refine content direction.
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监控播放量、点赞量、问询量等核心指标，定期输出复盘报告，优化选题与分发策略。
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Evaluate conversion funnels to enhance lead generation and content effectiveness.
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分析转化漏斗，提升内容转化效果。
Case Studies & Brand Building
案例与知识库建设
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Identify and develop client stories and case articles to reinforce brand credibility.
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挖掘标杆客户成功案例，完成客户故事与案例文章创作，持续输出品牌信任背书。
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Leverage case libraries, white papers, and solution assets to design online marketing initiatives (series articles, communities, direct email, etc.) that attract and convert target customers.
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基于案例库、行业白皮书、解决方案等资产，策划线上内容营销动作（连载、社群、邮件触达等），吸引目标客户留资。
Collaboration & Innovation
团队协作与创新
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Support the Marketing Manager in developing content strategies for WeChat and video channels, delivering professional yet engaging materials.
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协助市场营销经理制定公众号、视频号选题策略，输出兼具专业性与传播性的内容。
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Apply AI writing tools and prompt templates to establish efficient content workflows.
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深度使用AI写作工具及团队已有Prompt模板，建立高效内容工作流。
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Coordinate cross functions/cross sublines (marketing, sales, operations) to ensure high-quality & smooth execution of complex projects.
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跨部门协同，确保复杂内容项目高质量落地。
Job Requirements:
职位要求:
Education & Experience
学历与经验
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Bachelor’s degree or above, preferably in Advertising, Communications, Marketing, Journalism, Chinese, or English.
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全日制本科及以上学历，新闻、中文、传播、广告、营销或英文等专业优先。
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Minimum 3 years of hands-on experience in B2B brand communication, integrated marketing, new media operation, or content marketing, candidates with proven success cases handled individually are preferred.
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3年以上To B领域品牌传播、新媒体运营或内容营销经验，有成功案例优先。
Professional Skills
专业能力
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Strong copywriting and multimedia content creation skills; capable of producing diverse formats independently.
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扎实的文字功底与多媒体内容创作能力，能独立完成多形式内容产出。
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Skilled in content planning and storytelling, able to simplify complex technical logic into clear customer value.
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擅长内容策划与商业叙事，能将复杂技术逻辑转化为清晰客户价值。
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Familiar with platform traffic mechanisms and follower growth strategies; experienced in community management and follower conversion.
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熟悉各平台流量机制与涨粉路径，具备运营管理和粉丝转化能力。
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Able to use English as a working language, including email writing and daily communication; candidates with exceptional English writing, editing, and verbal communication skills are preferred
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英语能作为工作语言，如：邮件撰写及日常沟通，英文写作、编辑与口头沟通能力优秀者优先。
Data & Tools
数据与工具
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Solid analytical skills; able to track performance and propose optimization strategies.
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较强的数据分析与整合能力，能基于数据提出内容优化方案。
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Proficient in AIGC tools, applying them creatively for market research, creative idea generation, copywriting, Print Ads/poster design, and efficiency improvement.
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熟悉主流AIGC工具，能创造性应用于市场研究、创意生成、文案撰写、视觉设计等。
Personal Qualities
个人特质
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Highly self-motivated, adaptable to fast-paced environments, with strong responsibility and teamwork spirit.
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自驱力强，抗压能力强，责任心与团队合作意识高。
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Quick learner with strong self-iteration ability, capable of adapting to the fast-paced nature of new media account operations.
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善于学习和迭代，能适应新媒体账号运营的快节奏 。
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Passionate about the automotive industry, culturally aware, and sensitive to trends and online engagement.
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热爱汽车行业或有相关经验，关注文化趋势与热点，具备良好“网感”。
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Genuine interest in video editing, AI applications, and digital transformation; eager to explore new tools.
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对视频剪辑、AI应用、数字化转型有兴趣，愿意持续探索新工具。
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Good communication and project management skills, capable of coordinating cross-functional resources effectively.
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良好的项目管理与跨部门沟通能力。
In our Mobility division, we are looking for dedicated professionals who want to pave the way for the safe, sustainable, and smart mobility of tomorrow and thus become pioneers of better mobility. Our focus is on ensuring traffic safety and developing innovative solutions for all transportation systems and modes—from road and rail to air. With our expertise, we ensure greater safety and efficiency in transportation through holistic approaches and advanced concepts.
Equal opportunities are particularly important to us at TÜV Rheinland. We are committed to breaking down barriers and creating an inclusive working environment characterised by respect, diversity and genuine participation. We therefore particularly welcome applications from people with severe disabilities.
Join a team that is shaping the mobility of the future to be safe, sustainable, and inclusive. With us, you can put your strengths to work in an environment that promotes diversity, innovation, and personal growth.
