Principal Responsibilities - Develop differentiated value proposition in accordance to the Wealth Continuum framework and implement key strategies for HNW customer segments - Conceptualize key initiatives to drive HNW customer acquisition in line with business goals - Digital expertise on marketing and campaign/event by leverage on resourceful eco-partner channel for biz driven - Improve collaboration with other business units and cross-market team to leverage synergies on key areas of customer acquisition and value proposition enhancement - Conceptualize, develop and implement partnership programs to augment wealth value proposition and positioning vs competitors - Analyze portfolio data and formulate strategies across customer segments to improve customer quality and loyalty - Roll out strategic projects with AI, digital tool and data science to uplift HNW customer experience to drive biz result. Education and Relevant Experience - Fruitful customer segmentation and marketing experience for HNW customers with resourceful eco-partner channel - Strategic thinker with ability to integrate acquisition efforts with key strategies - Strong biz planner and project management ability to implement initiatives from both onshore and regional. - AI, data and digital experience with creativity. - Strong analytical skills to drive portfolio actions and profitability - Excellent communication both in EN & CN and presentation skill. - Ability to embrace change and be customer centric with risk control mindset.
Location:
PRC - Shanghai
Job:
COO Office/Business Mgt & Support
Schedule:
Regular
Employee Status:
Full time
