Job Description:
Responsibilities
Campaign Activation & Execution
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Execute campaign activations across multiple channels, including:
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JPo
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SFMC (email journeys and sends)
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Approved Email
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eDA
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Messaging channels (e.g. LINE, Kakao and other approved platforms)
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Coordinate upload requests or perform uploads according to approved instructions and timelines
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Ensure campaign set‑ups align with agreed plans, materials, and target audiences
Audience, Data & Survey Management
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Extract, validate, and confirm contact, email, and messaging recipient lists with business stakeholders
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Apply correct segmentation, opt‑in, and exclusion logic across channels
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Set up and configure surveys within CRM systems (e.g. linking surveys to campaigns, audiences, and channels)
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Coordinate survey deployment as part of campaign execution and ensure correct tracking is in place
Pre‑Launch Testing & Quality Checks
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Coordinate pre‑flight testing (e.g. email rendering, links, tracking, message delivery, survey functionality)
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Confirm launch readiness and escalate risks or issues in a timely manner
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Support adherence to internal operational and compliance requirements
Reporting & Documentation
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Extract post‑campaign and survey performance data from relevant platforms
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Prepare standard campaign, email, messaging, and survey performance reports
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Maintain clear documentation of activation steps, timelines, and status
Stakeholder Coordination
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Act as the primary point of contact for campaign activation and survey execution activities
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Work closely with CX planning teams, Brand teams, agencies, and platform partners
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Support smooth handover from planning to execution
Requirements
Experience & Skills
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Experience in campaign operations, CRM, digital marketing execution, or related roles
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Strong proficiency in Microsoft Office, especially:
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Excel (basic formulas, filtering, data validation)
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PowerPoint (structured reporting)
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Word (documentation)
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Basic understanding of Copilot and productivity tools
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Familiarity with CRM systems, email platforms, messaging platforms, and survey set‑up within CRM is an advantage (e.g. SFMC, Approved Email, LINE, Kakao, CRM‑based survey tools)
Language Requirements
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Reading & Writing: Traditional Chinese, English
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Spoken: Mandarin, English
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Cantonese is a plus
Personal Attributes
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Strong attention to detail and execution accuracy
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Comfortable working with structured processes and instructions
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Good coordination and communication skills
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Able to manage multiple campaigns and deadlines concurrently
Location:
Nanjing
Brand:
Merkle
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
