Location Guangzhou, Guangdong, Chinese Mainland - Greater China Category Brand Management/Marketing Job Id CNJ003161 Job Type Full Time
Job Description:
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Primarily responsible for Whom/What/How Strategies and Plans.
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Translate consumer insight into innovation and renovation opportunities – co-develop the Grater-China innovation plan and associated budget by identifying new consumer and technology opportunities and setting innovation metrics and ensuring delivery.
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Develop overall initiative master plan, brand architecture and strategies required to deliver their portfolio role.
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Ensure the plan is sufficient, integrating Sales and Market Operations Fit for Use input.
Qualifications:
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2 years above experience, understand consumers and shoppers. Has New Product Development experience in FMCG Industry is helpful.
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Develop brand visions & plans that build equity and business.
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Build coordinated communications. Core aspects underpinning all skills: Creativity, Emotional intelligence, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Difficulty.
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Bachelor’s degree or above, proficient in English Speaking and writing.
