REQ ID
98495
POSTED
Jun 30, 2026
FUNCTION
Digital
LOCATION
Shanghai, SH, CN, 20000
Role Purpose
Lead end-to-end commercial diagnostics across product, traffic, and customer lifecycle, identifying growth bottlenecks and translating data into actionable strategies to drive measurable GMV and sell-out impact.
This role goes beyond insights generation — it ensures data is converted into real business decisions and performance improvement across the organization.
Scope
1. Cross-Brand Commercial Diagnostics
Lead performance diagnostics across all Coty brands in China, not limited to a single brand
Identify common growth patterns, structural gaps and cross-brand opportunities
Provide holistic view on business performance to support portfolio-level decision-making
2. Commercial Performance & Funnel Analysis
Diagnose GMV and sell-out performance across product, channel and customer dimensions
Analyze SKU/category contribution, product mix and lifecycle impact
Monitor traffic trends, channel mix and traffic quality
Identify conversion bottlenecks across full funnel (traffic conversion basket)
3. Customer Lifecycle & Growth Drivers
Analyze new vs. existing customer contribution across brands
Track retention, repeat purchase and reactivation trends
Identify lifecycle gaps and work with CRM / CE teams to unlock growth opportunities
4. Opportunity Sizing & Strategic Input
Translate data into clear business issues and growth hypotheses
Quantify impact of opportunities and define prioritization
Support AOP, QBR and key business reviews with data-backed recommendations
5. Performance Governance & Decision Enablement
Lead commercial analytics in QBR / MBR with structured and actionable storytelling
Standardize KPI framework across Media, CRM, E-commerce and Retail
Enable faster and more effective decision-making through consistent diagnostics
6. Data, Tools & AI Application
Partner with BI teams to enhance dashboards and data infrastructure (e.g., Cockpit)
Ensure data consistency and usability across systems
Apply AI / advanced analytics (e.g., predictive models, automation, GenAI) to improve diagnostics and decision efficiency
Focus on practical business application of AI, not just technical exploration
7. Cross-Functional Impact
Work closely with Marketing, Media, CRM, E-commerce and Sales teams
Translate analytics into clear, actionable plans for each function
Drive adoption of data-driven decision-making across teams
YOU ARE A COTY FIT
6–10 years experience in business analytics, commercial analytics or consulting
Strong ability to translate complex data into clear business insights and actions
Solid understanding of e-commerce, media and customer lifecycle dynamics
What makes you stand out
Strong business acumen with proven ability to drive impact, not just analysis
Experience in owning or directly driving business performance (e.g., P&L, category, channel, or growth initiatives) is highly preferred
Ability to connect data, strategy and execution across functions
Experience in applying AI / advanced analytics into real business scenarios is a strong plus
Strong stakeholder management and influencing skills
Structured thinking with clear communication (especially to senior stakeholders)
Experience in beauty, fashion or luxury industry analytics is highly preferred
Why this role is unique
Exposure to full portfolio across Coty brands (fragrance, makeup, skincare), not limited to a single brand
Opportunity to influence cross-brand strategy and investment decisions
Direct impact on business growth, not just reporting or analytics output
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.
