Amazon Advertising's Cross Borders Marketing team drives awareness, activation, and sustained growth for China-based cross-border sellers advertising across global marketplaces (EU, JP and emerging markets). As a regional SMB marketing team, we design and deliver personalized content experiences through 3P channels (social, events, partners, paid media) that help advertisers discover, adopt, and optimize Amazon Ads products — complementing the global 1P channel experience with locally relevant solutions tailored to cross-border seller needs.
We are looking for a Marketing Manager to own marketing content creation for CN2Non-US sellers' ads solutions and elevate the team's content production capability through AI-powered workflows. In this role, you will be both a hands-on content creator and a force multiplier: directly developing high-quality marketing content (solutions, campaigns, social assets) for your owned business area, while building and scaling AI-driven content creation methodologies that empower the broader team to produce more, faster, and better.
Key job responsibilities
Own end-to-end marketing content creation for CN2Intl sellers' ads solutions, including campaign narratives, social content, solution guides, and creative assets across Chinese-language channels (WeChat, Douyin, syndication).
Leverage AI tools (generative AI for copy, image, video, and data visualization) to achieve significantly higher content production throughput without compromising quality.
Build and maintain AI-powered content creation playbooks, templates, and workflows for the team — enabling teammates to adopt AI tools and improve their own content efficiency.
Develop seller-facing solutions translating complex advertising products and marketplace insights into clear, actionable, and engaging content that drives adoption and performance improvement.
Collaborate with cross-functional stakeholders (product marketing, sales, insights, partner teams) to identify content opportunities aligned with seller needs and campaign priorities.
Track content performance metrics (engagement, attributed actions) and iterate based on data-driven insights.
Stay current on AI content creation tools, prompt engineering best practices, and emerging content formats to continuously push team capability forward.
- Experience in e-commerce, digital advertising, or cross-border seller marketing.
- Proven ability to craft compelling marketing narratives that translate complex products into clear, actionable seller guidance.
- Experience producing content across multiple formats (long-form solutions, social video, campaign copy, infographics) with strong engagement outcomes.
- Track record of building scalable content systems or templates that improved team productivity.
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
- Strong visual storytelling and creative design sense.
- Experience with AI-assisted content creation workflows is a plus.
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
- Superior written and verbal communication skills and ability to succinctly summarize key findings.
- Strong meeting management and negotiating skills
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