The Aftermarket Business Director provides regional leadership and serves as the primary regional leader driving the development and growth of the aftermarket business across APAC, operating effectively in a highly matrixed, cross‑functional environment.
The role is responsible for defining the regional aftermarket strategy and enabling aligned execution to drive organic and inorganic growth and deliver profitable, sustainable business performance over the long term.
Key responsibilities include shaping input into product and technology roadmaps, defining customer strategy, and driving go‑to‑market execution in close partnership with cross‑functional teams across product management, supplier development, engineering, commercialization, pricing, sourcing, and country execution.
The role also leads growth initiatives such as market penetration, strategic partnerships, and selected expansion opportunities, while leading regional alignment and coordination for aftermarket strategy, execution, and development within a matrix organization.
The role is further expected to establish and mature the APAC aftermarket operating model, including strengthening foundational capabilities in product management, supplier readiness, aftermarket-specific NPI, and application support, where such capabilities are currently fragmented or underdeveloped.
In addition, the position builds organizational capability and develops talent across the region, strengthening the leadership bench and enabling strong customer outcomes and operational effectiveness.
- Defines and executes the regional aftermarket business strategy to drive organic and inorganic growth and deliver profitable, sustainable business performance over the long term.
- Provides integrated leadership for the aftermarket business across APAC, leading regional coordination and integration across commercial and cross‑functional teams within a matrix organization, and strengthening governance, role clarity, and effective ways of working for the aftermarket model.
- Develops the aftermarket portfolio strategy by identifying products and technologies aligned with market demand and growth priorities, and strengthening aftermarket product management discipline, including portfolio structure, lifecycle management, and clear ownership.
- Leads aftermarket new product introduction activities to ensure market readiness through coordinated product definition, supplier capability, validation, and launch planning, while strengthening aftermarket‑specific NPI processes and cross‑functional alignment.
- Shapes customer and channel strategies to increase market penetration, strengthen customer relationships, and enhance overall customer experience.
- Aligns and influences day‑to‑day execution through country and functional leaders across planning, sales, marketing, and channel execution to achieve revenue, profitability, and growth objectives.
- Monitors market, customer, and competitive trends and translates insights into market positioning, product roadmaps, and actionable business priorities.
- Evaluates and develops strategic partnerships and selected growth opportunities, including joint ventures and expansion options, working closely with supplier development and sourcing teams to strengthen aftermarket‑relevant supplier capability and readiness.
- Builds organizational capability and develops talent across the region through coaching, succession planning, and leadership development, with particular focus on strengthening critical aftermarket and supporting functional capabilities.
- Builds and maintains alignment with APAC leadership and Country GMs to ensure shared ownership, appropriate resource commitment, and coordinated execution support for the regional aftermarket strategy.
