Manager: Director, Franchise Operations, BJ/TJ/HB
Location: Tianjin, China
Role Type: Individual Contributor
Language: Fluent English & Mandarin
Relocation Provided: Limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting.
Please note: This role is not a fully remote position. The selected candidate will need to be based in Tianjin and follow our hybrid work setup.
At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategies in partnership with our customer and bottler relationships. We set the standards and policies for the Company, and we’re looking for candidates with a proven ability to implement initiatives, develop marketing strategies and decipher market data to make a global impact for the world’s most recognized brands.
You’ll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The successful candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace.
Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper behavior, RTM, RGM, Marketing, Technical and Finance resulting in robust plans.
Supports the Operating Unite development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.
Requirements & Qualifications
Experience with annual business planning, forecasting, customer and distributor management, or other related commercial topics.
What can help you to be successful in the role?
Business Integration: Comprehends TCCC's direction, strategy, industry trends and functional areas dynamics and key content to connect the internal network and be able to lead the agenda with Bottlers and external stakeholders.
Channel Management: Manages an integrated channel plan, understanding both traditional and digital channel dynamics and matching them to brand opportunities to drive both brand love (HH Penetration, incidence, frequency, per capita) and brand value (Revenue, Margin & Price premium).
Execution Excellence: Drives PicOS/e-PicOS implementation for all POS and Occasions leveraging an optimal segmentation, maximizing results through RED, delivering according to the calendar and being aware of the System’s positioning within the competitive landscape.
Location(s):
China
City/Cities:
Tianjin
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
June 19, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
