Company Description
Wecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments.
Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof.
We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential.
Job Description
The Role:
You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets.
This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.
Responsibilities:
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Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
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Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.
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Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.
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Design, build and maintain our social media presence
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on the insights
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Brainstorm new and creative growth strategies
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Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication
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Collaborate with internal teams to create landing pages and optimize user experience
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Collaborate with influencers
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy
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Collaborate with developers to improve website capabilities and performance
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Ensure the user experience is technically flawless, and the brand is properly represented across all channels
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Manage product inventory and merchandising across the e-commerce experience
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Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels
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Create a superior customer experience by working with the Operations and Finance teams
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Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience
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Optimization of sales and increase conversion rates
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Partner with cross functional teams to drive business and execute new business strategies
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Maintain and create processes documentation to drive team efficiencies
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Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
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Share concepts with CEO to gain alignment
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Measure and report on success of initiatives and campaigns
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The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insights
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Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand
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Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.
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Must be accountable and organized with the ability to handle a multitude of projects.
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Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.
Qualifications
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Bachelor/Master’s degree in marketing or a related field
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5+ years related experience in digital marketing
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Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
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Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
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Must be very effective at copywriting
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Experience in optimizing landing pages and user funnels
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Experience with A/B and multivariate experiments
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B2B Marketing experience is a must
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Social Media Strategy (both Organic & Paid)
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Pay-per-Click / Paid Social Ads (Facebook + Youtube) is a must! (Paid Search is a plus)
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Content Marketing – Social + Web + Ads
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Strategic Email Marketing Campaigns experience
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Up-to-date with the latest trends and best practices in online marketing and measurement
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Fluent level of English
Additional Information
This is a Full-time/Permanent/Remote/Freelance role.
Salary: $4000 - $7000 per month Gross
